Connected capabilities. Practical solutions.
Strategy sets the direction. Design and development make it tangible. Marketing helps it reach the right people.
01
Digital Marketing & Growth Strategy
A clear direction for reaching the right people and turning attention into meaningful opportunities.
The business challenge
When channels, content and campaigns work in isolation, it becomes harder to decide where to focus your effort.
My approach
Start with the business goal and audience. Assess the existing presence, choose relevant channels and define what useful progress looks like.
What we can work on
- Digital marketing and channel strategy
- SEO and content recommendations
- Social media and campaign plans
- Paid campaign planning and customer acquisition journeys
- Analytics and reporting frameworks
Relevant experience
Digital positioning and communications planning for Civic Growth Network; marketing direction and promotional planning for Daillos / Experience Ghana.
02
Website Design & Development
Thoughtful websites that make your business easier to understand, navigate and connect with.
The business challenge
An unclear structure, inconsistent content or a difficult mobile experience can stand between your audience and their next step.
My approach
Map the content and visitor journey before building. Combine responsive design with maintainable WordPress and Elementor implementation.
What we can work on
- Website architecture and page planning
- WordPress and Elementor websites
- Responsive landing pages
- WooCommerce implementation planning
- Content management and website maintenance
Relevant experience
Independent design and development of the Civic Growth Network website, including desktop and mobile layouts. The project remains in development.
03
Brand Strategy & Digital Communications
A clear voice and a consistent story, wherever people encounter your business.
The business challenge
A strong offering can be difficult to communicate when positioning, language and visual direction do not work together.
My approach
Clarify who you serve, what matters to them and how your brand should communicate. Translate that direction into practical content and campaign guidance.
What we can work on
- Brand positioning and messaging
- Storytelling and communications strategy
- Campaign planning
- Content direction and editorial guidance
- Creative production direction
Relevant experience
Communications and promotional-content responsibilities for African Dance Rhythms, alongside brand strategy work through my own venture, Branwav Agency.
Creative skills that support the bigger picture.
Photography, videography, graphic design and creative production can support the story, content and overall digital experience.
A conversation is a good place to start